• Lifecycle campaigns: Design and optimize multi-channel campaigns that activate, retain, and re-engage users.
• HubSpot ownership: Build and manage emails, landing pages, and forms directly inside HubSpot — no developer needed.
• Automation: Create smart triggers and personalized journeys that drive daily engagement and retention.
• Performance & reporting: Track key lifecycle KPIs — activation rate, repeat order rate, churn, and campaign ROI — and share actionable insights.
• Testing & optimization: Run A/B tests on subject lines, send times, and content across landing pages to continuously improve engagement and conversion.
• Collaboration: You’ll work closely with our Head of Marketing, Brand Design, Performance Marketing — your focus is on channel performance, testing, and optimization.
• Data alignment: You partner with RevOps to connect campaign performance with retention and revenue growth.
• Channel evolution: Start with email as your core channel, expanding into push notifications and other formats over time.

• 3–5 years of hands-on experience in CRM, lifecycle, or retention marketing.
• Advanced HubSpot user — you’ve built campaigns, landing pages, and reports yourself – HubSpot Marketing/Content Hub required.
• Strong understanding of email marketing, automation, and customer segmentation.
• Data-savvy: able to interpret performance reports, identify insights, and act on them.
• Comfortable managing both strategy and execution — from campaign ideation to launch and optimization.
• Excellent communication skills in English (German is a plus).
• A proactive, test-and-learn mindset with a strong sense of ownership and curiosity.

Bonus

• Familiarity with push notifications, direct mailings, or community management (Linkedin).
• Basic understanding of HTML/CSS, Figma, or HubL for template fine-tuning.
• Background in FoodTech, SaaS, or subscription-based businesses.

• Direct impact: Your work directly drives customer engagement, retention, and revenue.
• Ownership from day one: No agencies or red tape — you’ll be both strategist and executor.
• Fast growth: Join a marketing team that’s scaling across multiple cities in Germany.
• Collaborative culture: Work alongside passionate experts in Growth, Brand, and Product.
• Purpose-driven mission: Help us make workplace lunch healthier, simpler, and more joyful.